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papers (documents) -- A Theorem and Approach to Market Segmentation

Description

Hendry System; switching constant; zero-order process; Simultaneous Structural Identification (SSI) theorem; vulnerability ratios; multinormality; Shephard-Abrams New Dynamic Data Analysis of Brand Switching (SANDDABS)

Author

Cooper, William W. (William Wager), 1914-2012
Charnes, A. (Abraham), 1917-1992
Learner, David B.
Phillips, Fred, 1952-

Date

November 1979

Collection

Series

Publications

Folder Title

Folder 23

Extent

1 item

Language

Rights

Genre

papers (documents)

Original Repository

Carnegie Mellon University Archives

Persistent Link

http://doi.library.cmu.edu/10.1184/pmc/cooper/box00008/fld00023/bdl0001/doc0003

Subjects

Subject (Topic)

management science

Subject (Name)

University of Texas
Market Research Corporation of America
Harvard University. Graduate School of Business Administration

Archival Collection Information

Series

Publications

Box Number

8

Folder Number

23

Folder Title

Folder 23

Document Number

3

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